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Establishing an identity for oneself is vital. There’s no one way to build a brand or a brand identity. How to build your brand identity Learn Brand identity A brand identity helps establish a presence that builds and enhances relationships with customers, employees, and other key audiences. How to build a brand identity . A designer’s job isn’t to create a brand. Not every brand launch is a success. This will build confidence, give clarity on what goals to set and help determine what you want out of life. I’ve seen brands successfully transition to a new identity, while others have carefully walked their brand back after a failed relaunch. A brand style guide is the savior here—if it’s crafted the right way. The more creative and cohesive your brand identity is, the easier it is for people to understand and connect with your company. But, a logo is not a brand. Your brand identity is what you say it is, unlike brand perception, which is what consumers say it is.